At least in Scandinavia, have consequences, conditions and possibilities of science and technology an integral part the social science curricula. Even in government policies would "science and technology policy" a room. The next step has made David Nordfors, a Swedish scientist, together with colleagues at Stanford University: How science, scientists, institutes, universities, companies, Start-ups, industrial policy, etc., etc. something together give birth to what we since Schumpeter Innovation call, is not the task of academic research. Innovations, social as well as economic and technical, must be communicated, discussed and evaluated. That is the job of journalism. Nordfors is managing director of Innovation Journalism Research at the University of Stanford. Here is researched, discussed and trained. Headline of the activities and partnerships of Pakistan to the Deutsche Welle: "Journalism is key to innovation systems with a democratic society to connect." The overall objective is a definition of journalism in relation to its audience, not its volume.
Nordfors and colleagues seem to be quite successful in selling the concept of Innovation Journalism. Thus, on 25 September 2009 the First Nordic Conference on Innovation Journalism at the University of Helsinki held.
The research communication at the University of Helsinki invited under the title "Weather-casters of Future? The Role of Journalism in Understanding Social and Technological Innovation" academics and journalists to the conference. While graduate students and students formed the majority of the audience, but were, at least according to the participants list the capital press, the public television, the bigger publishers and led represented by Nokia, some ICT companies. With blog and live Twitter a touch of hypermodern blew through the venerable Helsingin Yliopisto. Moderated by Hannu Nieminen
by Research Communications alternated between two presentations ( David Nordfors , University of Stanford and Kevin G. Barnhurst , University of Illinois at Chicago) with two panel discussions.
David Nordfors calls for a journalism about innovation. He meant by innovation a "process of adding value through new opportunities." This journalism is to communicate the task of innovation and its processes "(eco) systems", its technical, economic and political aspects together and put themselves in a position to discuss the future itself. Objective journalism an innovation is to anchor the innovation issue in the public consciousness.
An independent innovation journalism to be of importance needs. Nordfors goes so far as to compare an "innovation system" with the democratic system: The system distributes power through democratic vote, the market-based innovation system distributed "power" by money flows. (Nordfors Apple has "chosen" when he bought an iPhone.) Next goes to the Swedish scientists have assumed that the old economy of industrial mass production was replaced by an innovation economy was. The new economic challenge is to renew, replace the previous products and services. According to William Swope (Intel) are 90% of sales of Intel products that are less than one year. directed against the
direct calls from the slow death of journalism and its functions, Nordfors provides an economic model of journalism (which he incidentally conceptually strongly from that of the (carrier) wants to see separate media). Attention, seen as a scarce resource, requires a broker. Since moments can mean the attention to a product or a company financing, customers, industry contacts and political goodwill, the attention to the power-brokers and influence brokers. Nordfors presented as an example the blog TechCrunch. What started as a news blog for interesting technology start-ups, is now a well-paid company which makes its money with company profiles and a conference organizer. Michael Arrington, Founder of TechCrunch heard loud Huffington Post and Time Magazine the most influential decision makers in the industry. The broker Journalimus interacts with the public in its capacity as an audience and with the public relations industry. (see Nordfors articles from October 2006) arises in this conflict of interests as a communication system of innovation, this is part of the innovation system in turn.
Another argument Nordfors sounds reassuringly, some conservative and civil education to. Innovation is the introduction of something new and requires communication, especially explanation and justification of the new. Task of journalism to develop a language is to be made comprehensible to new concepts and to offer useful vocabulary. On the other end, innovative processes and results in a narrative logic are integrated and presented. Innovation journalism must be
its own content and the (technological) developments. Nordfors is the structured editor as vertical channels, the horizontal Topoi dissect. To meet the technical, cultural, political and economic aspects are, to the traditional departments are abolished, have their limitations in the multimedia and digital space anyway lost their privileges. Unfortunately, the real question remains a contemporary approach to structure information and content quality unmentioned.
After the traditional editorial is executed, is blown to the attack on the nation-state journalism. While the economy is already global, international journalism is in the politics department. Business journalism is still largely national Nordfors in reporting. The same is true for science and technology journalism. By nature, the arts section remains unmentioned.
reading: search engines: The world as a database, David Gugerli
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